Do the Local Motion
By Deirdre Cavener, Kiss Marketing
How do you find local businesses and services? In the 1900’s everyone’s answer would have been the yellow pages, but times are changing and the Internet is gaining market share every day. The increase in the price of gas, the decrease in our amount of free time, and the economy [...]
In 1996, when I built my first Web site, domain names were abundant. The probability of the name NOT being available was slim. Today things are changing and you may have to be a little more creative when coming up with the perfect domain name, but this is a very exciting time for all businesses to benefit from being online.
No, no, not just one [...]
Every time I turn on the TV there is a commercial playing. This didn’t used to happen so I decided to conduct a little statistics study last night to find out what was going on.
I documented the time, number of commercials, and advertisers during two news shows (6:00 p.m. Local News & 6:30 p.m. National News). The results where [...]
The recent news of Bing and Google indexing Tweets sends a chill up my spine. No, please tell me it isn’t so! There is a term we have used in the I.T. field for decades “Garbage In Garbage Out” and that is exactly what is going to happen with the search results. People go to a search engine to find information, products and [...]
Benefits of Becoming a Twitter Twenius
Read on or watch the Free Video. When I watched this video the light bulb went on within minutes. Prior to the viewing, I couldn’t come up with a twitter strategy for Kiss Marketing, it just didn’t make sense.
Old Twitter Strategy: Say what?
New Twitter Strategy: We will use twitter to [...]
I have spent the last few weeks working on a new website and branding campaign for a new client. During this period I have helped them uncover some important marketing and branding strategies. The website address and client name, Indian Rocks Urgent Care, didn’t tell their entire story! They weren’t just an urgent care clinic [...]
By Doug Van Dyke, Leadership Simplified
Recently, a client of mine, let’s call him Phil, connected on Facebook with one of his newer vendors. Phil has known the vendor, let’s call him Larry, for years. While Phil does not know Larry well personally, he respects the heck out of him professionally. So much so that he has outsourced sensitive [...]
CVS is doing it right.
I wanted to plug CVS Pharmacy because they are doing it right. They just delivered an Rx to our door for free and the delivery person said “it was great meeting you, see you next month”. That simple deed makes “me” the customer feel important. When a customer feels important they become loyal to [...]
by Walt Morey, Core Business Solutions
Some business owners have occasionally asked me “How should I balance my efforts between Traditional Marketing and Internet Marketing?
I typically ask them “What’s your answer to that question?” Most try to give me percentages of this or that type of marketing that they are trying.
My [...]
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